Brazil Keeps Climate Targets (Reuters)
- Bare bones lead, with attribution.
- Even here, there’s a small nut graf
- Inverted pyramid
- (note lack of depth, acceptance of assertions)
Pakistan Envoy Says Floods Will Demand Billions Moer (AP)
- Slightly more complex lead
- Subtler nut graf
- Note the burying of where this took place (Asia) as unimportnat
- Note how this piece cut – probably was 2/3rds longer
- Note British style deck – like broadcast lede in
- Complex story requiring multiple explanations
- Yet note how – knowing their audience – it’s not dumbed down
- Note also the Telegraph’s Nazi reference
- Kicker: Quote from official source... pushing the story forward
Israel, Hamas battle near downtown Gaza (MSNBC)
- Powerful, active lead graph – does not squander the sound and fury
- Note the insert – typically of AP, which must constantly keep up to the minute.
- Nut graf short, comprehensive... -- Israeli troops now have the coastal city of 400,000 virtually surrounded as part of an offensive launched Dec. 27 to end years of Palestinian rocket attacks on its southern towns.
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